August 30, 2016

Dubai Wedding Highlight Film

CreditsVideography Frederick Tadeo Morning Jacket Films Photography Bernie & Bindi Photography Location Anantara The Palm Dubai Resort: Palm Jumeirah Hotel Morning Jacket FilmsWatch more wedding videos→

August 30, 2016

Abu Dhabi Wedding Highlight Film

Credits Videography Frederick Tadeo Morning Jacket Films Photography Bernard Richardson Photography Venue: Ritz Carlton, Abu Dhabi Morning Jacket FilmsWatch more wedding videos→

August 30, 2016

Leo Burnett – What makes you smile?

OverviewWe installed a huge wall of colorful Post-it notes and ask everyone to write what makes them smile.CreditsVideography Frederick Tadeo Editor Frederick Tadeo Location Leo Burnett Dubai United Arab Emirates

July 25, 2016

The Bold New Camry – Digital Comic Book

The Marketing ChallengeTo break through the rational connotation people have of the Camry and create a more emotional perception of it, and highlight its bold new avatar.ObjectiveTo entice a younger demographic of consumers to consider the Toyota Camry as a great purchase and one that comes with peer acceptance.Execution- Capitalizing on the TVC and extend [...]

July 9, 2016

GM Retention “2 Sides to Every Story” Interactive Catalogue

OverviewVehicle owners are 3 times more likely to buy a car off a dealer that has serviced their existing car more than 2.4 times – On the back of this North American industry standard GM (Cadillac, Hummer, Chevrolet, GMC and Saab) Middle East and North Africa made the decision to invest in a region wide [...]

July 9, 2016

Cadillac Jazz Festival “Play Original” Integrated Campaign

OverviewCadillac was suffering badly from brand perception; locally it was seen as an old man's car. Cadillac did however have a couple of trump cards up its sleeve. It had just launched the new CTS, a car aimed specifically at youth and an existing sponsorship with Dubai's annual Jazz festival.SolutionAn integrated campaign was devised in [...]

July 8, 2016

Saab 9-3 “Unusually Unsual” Online Banners

OverviewSupport the launch of the Saab 9-3 Sports Sedan and Convertible with an online execution. Particular focus should be placed on the Turbo/Performance, which are part of the Saab DNA, and the stability and tire grip demonstrated by the Convertible.SolutionUsing the main ‘icon' of Saab imagery; the safety cone, which fits under the umbrella of [...]

July 7, 2016

Emirates Airlines “Tokyo” Online Banners

OverviewEmirates is now flying to Tokyo five times a week, and to push this promotion, we want to give the users an idea how Tokyo grows as a country not just horizontally but also vertically. Banner "Uninterrupted" concept: This uninterrupted growth is, within one building, you can travel from floor to floor, you can experience [...]

July 5, 2016

General Motors Chevrolet “Bold New Era” Microsite

Overview The launch of the ALL NEW 2007 5 Chevrolet cars; the Caprice, Lumina, Epica, Captiva and Tahoe was met with a bold execution. A full fledged integrated campaign was launched to ensure that the audience was kept entertained and waiting for more. Integrated with the TVC and ATL idea, an online campaign consisted of [...]