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Saab 9-3 “Unusually Unsual” Online Banners

Client

Saab

Overview

Support the launch of the Saab 9-3 Sports Sedan and Convertible with an online execution. Particular focus should be placed on the Turbo/Performance, which are part of the Saab DNA, and the stability and tire grip demonstrated by the Convertible.

Solution

Using the main ‘icon’ of Saab imagery; the safety cone, which fits under the umbrella of the Saabs performance, present the two main performance features in an engaging and interactive creative.

Demo Video

Saab ``Turbo`` Banner Demo

Watch the demo

→

Demo Video

Saab ``Stability`` Banner Demo

Watch the demo

→

Credits

Creative Director
Sara Anani

Interactive Designer/Concept
Frederick Tadeo

Flash Animation
Frederick Tadeo

Result

6.2% Click-through rate

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