National Geographic Abu Dhabi “Earth Day” Banners
Client
National Geographic Abu Dhabi
Overview
National Geographic Abu Dhabi (NGAD) is preparing for World Earth Day with a series of programs, which focuses on saving planet earth.
In this campaign, National Geographic had to build a life-size house inside a mall. The objective of this house called “Efficient house” is to demonstrate how to effectively save energy for our environment in a fun and easy way.
One of the traffic drivers to the “Efficient house” other than microsite and PR is the online banners. The idea behind these series of banners is to show that you have the power to change, you only need a simple pull or push.
Award
2011 Bronze PromaxBDA Promotion, Marketing and Design Awards – Interactive Media
