This page is the “Personal Network.” It displays work from the websites a member is following, in the order it was published. It also provides a way to engage in dialogue about the work in the form of “Cargo Comments.”
The “Projects/Images” toggle provides access to an Image Gallery, offering an alternate way of browsing websites in the Personal Network.
The small thumbnails on the top of this page are a random sampling of websites in a member’s Network.
SAMBA TO SOUTH AMERICA This work was done for the São Paulo route launch and Emirates' first flight to South America, heralding its 80th destination. ...
ROLLING STONE, WITH AN ARABIC TWIST Communicating Rolling Stone magazine to Middle East audiences was too great an opportunity to ignore. They had no agency, so...
THE MIRRORS CAMPAIGN In the Middle East, men love being seen in their 4x4s. The only problem was that the Mercedes ML was not perceived to be a man's car. In fact,...
THE METRO EXPERIENCE METRO International Newspaper Group has 56 daily editions in 19 countries in 15 languages across Europe, North and South America and Asia. I...
LIBRARY-QUIET INTERIOR We were reading the catalogue about the all-new Cadillac SRX and found that one of its claims is to have a really quiet interior. ...
RADIOS Here are radio ads that I have written and co-written in the past two years. Some have been awarded at Cannes, New York Festival, the Dubai Lynx and at the...
COPY Here are two examples of long copy print advertisements. One is for the UAE government, and their initiative to make people (at home and abroad) understand...
PRO-BONO Dubai Cares is a UAE-based charity that provides education to children around the world. It wasn't a client, but we created a campaign to raise both...
Emirates is now flying to Tokyo five times a week, and to push this promotion, we want to give the users an idea how Tokyo grows as a country not just horizontally...
Insight: Towards the last quarter of 2009, the world press turned on Dubai with unprecedented venom. Journalists were falling over each other to publically...
The brief: Support the launch of the Saab 9-3 Sports Sedan and Convertible with an online execution. Particular focus should be placed on the Turbo/Performance,...
National Geographic Abu Dhabi (NGAD) is preparing for World Earth Day with a series of programs, which focuses on saving planet earth. In this campaign, National...
Business Background: There is little differentiation left in the portion cheese category and brands are failing to connect with kids; consequently LA VACHE QUI...
The launch of five new Chevrolet cars needed a bold execution. By using an interactive and experiential microsite, the campaign aimed to keep the audience...
Cadillac was suffering badly from brand perception; locally it was seen as an old man's car. Cadillac did however have a couple of trump cards up its sleeve. It had...
Vehicle owners are 3 times more likely to buy a car off a dealer that has serviced their existing car more than 2.4 times – On the back of this North American...
We wanted to appeal to potential vehicle buyers/internet users from different backgrounds and across a diverse region. Building on the above the line theme of...
Advertiser: Kellogg's Brand: Coco Pops Project: Coco Pops Al Arabi website Credits: Creative Director - Sebastian Puhze Art Direction - Frederick Tadeo...
Create awareness of the du My Family offer Engage current and potential customers so there is uptake of the offer Direct users to the e-shop to purchase the My...
Campaign P&G is launching a full integrated campaign building on the Thrill campaign. P&G were looking for an outstanding interactive idea to support the launch...
